Google Maps SEO: 12 Strategies to Get Found Locally

You can get short-term placements on top of organic search results by advertising on Google. As the image below shows, this can include search ads and advertisements through Google Shopping. To help you get started, read our step-by-step article on how to advertise on Google.

What tools can I use to check my website’s SEO ranking?

• They often use algorithms to track changes in rankings over time and provide detailed reports on keyword performance.
• Too many website owners forego keyword research, which leads to the failure of their sites to rank on Google.
• Track keywords in Rank Tracker to see a detailed snapshot of your sitewide ranking progress.
• Having many similar pages about the same thing is shooting yourself in the foot.
• But a closed-caption file delivers a text-based transcript of your entire video and opens it up to search engines.

One of the most common mistakes I see by publishers is that they can list all of the things they did for SEO but very little if anything that they did for their site visitors. Danny Sullivan recommends basing decisions on whether a change is good for the site visitors because that will align it with the kinds of sites Google wants to rank. Some high-quality sites fail to stand out because they do what they think they do what everyone else is doing.

Search intent is the motivation and mindset of searchers, as revealed by Google. A librarian might also draw attention to popular books by creating special displays. Learning how to rank higher on Google can transform your online efforts. If freshness is important for your keyword, you may rank higher by refreshing your page. This performed OK and ranked for years in positions #6–10—but it never cracked the top five. For that reason, if you want to rank higher, you need to be methodical.

You can tell if your site is already using HTTPS by checking the loading bar in your browser. To do this, search Site Audit’s Page Explorer for the topic you are searching for. Internal links also help Google understand what a page is about. Unless the keyword you’re targeting is unusually long, using that as the slug is the best way to do this.

Special Google Algorithm Rules

This means it would be easier to rank for than the keyword, business ideas (example provided below). Domain Authority and Page Authority are terms used by SEOmoz.org to quantify how authoritative a site or page is overall. This goes back to my example of getting a link from CNN.com being more important than getting a link from a weak site. If you can get a link from a high page authority page, this is likely to help your ranking. By simply optimizing the titles of your articles, you could see the difference between almost no traffic to lots of free Google traffic. If you are looking for ways to brainstorm for great article ideas, read this.

The first core tenant of smart on-page SEO is that you need to thoughtfully use the keywords (search terms) that your readers would use when searching for your content. This helps new readers know that they’re in the right place and it also helps search engines to rank your content for those search terms. For example, high-quality content leads to more backlinks which boost your credibility. Improving your page speed can also lower your bounce rate which shows to Google that people are trusting your site.

This method isn’t perfect, but it can help create distinct rankings when needed. Google Sheets is a fantastic tool for anyone dealing with data, whether you’re managing a small business, organizing a personal project, or simply trying to make sense of a budget. One task you might find yourself needing to do is ranking items based on certain criteria.

Unattended issues reported in the Android Vitals will decrease Google Play’s visibility in search results and various featured sections. However, the impact on Explore traffic might be more significant than Search’s. You can use App Radar to reply to reviews directly from the tool using pre-made templates, which saves a lot of time dealing with SEO Anomaly app reviews daily. Our experience shows that most users won’t consider downloading apps with less than 4-star ratings. Even those with less than a 4.5-star rating already have disadvantages compared to an app from the same category with higher ratings.

You provide such good information, they have no need to go back and click any other result. You may not be the first result they click (although that helps too) but you’ll definitely be the last. Creating lists typically involves using a combination of Google and keyword tools (either free or paid) to find all the related keywords to your keyword seeds. Using keyword themes presents us with much larger opportunities. Instead of ranking for a single Holy Grail keyword, a better goal is to rank for multiple keywords focused around a single idea.